Footage of the original green-screen shoot from late 2006. Watch Samwell and the directors (Bobby Ciraldo & Andrew Swant) create an Internet classic!

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Brownmark Lawsuit Q & A by

The online news magazine interviewed us about our lawsuit and just published a pretty great Q & A.


Here’s an excerpt: What do you say to people who think your lawsuit will be harmful to free speech in that parody has traditionally been protected by the first amendment?

Brownmark: We understand that fair use is an important legal concept, but the rules need to be more clear. Viacom’s position on fair use is contradictory: whenever they take copyrighted works from someone else, it is fair use; whenever someone takes copyrighted work from them, it’s copyright infringement. We don’t think Viacom should get to operate with a double-standard like that. We don’t want to prevent shows like “South Park” from doing covers of our work, we just want to make sure copyright of independent artists is respected. In this case, we don’t believe what they did counts as parody. There is a common misunderstanding that anything funny equals parody, but that’s simply not the case. At the end of the day, all that was accomplished by South Park’s use of our video was to repeat the same joke that we had already made.


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PRESS RELEASE: Brownmark Films vs Viacom et al.


What What (In the Butt) Video Artists File Copyright
Infringement Case Against South Park

November 12th, 2010 – Milwaukee, WI — Brownmark Films, the two-person production company behind the viral YouTube video What What (In the Butt), filed a copyright infringement lawsuit today against Viacom International Inc, Comedy Partners (known as Comedy Central), Paramount Pictures Corporation, MTV Networks, and South Park Digital Studios LLC.

Brownmark Films claim that their music video, a comically innocuous portrayal of the song’s salacious lyrics, was used in an episode of Comedy Central’s South Park without permission. The episode, entitled “Canada on Strike” contains a shot-for-shot recreation of significant portions of the What What (In the Butt) video. The episode satirizes the 2007-2008 Writers Guild strike and illegally appropriated Brownmark Films’ video in order to do so. While Brownmark Films was never contacted by Comedy Central for use of the video, it is believed that the song “What What (In the Butt)” was legally licensed through its respective copyright owner.

Unlike most music videos, which are financed by the artist’s record label to be used as a promotional tool for the recording, What What (In the Butt) was produced jointly by Brownmark Films and Samwell, then an unsigned musician with an unpublished song. While primarily intended as a comedic art piece, Brownmark Films created the video with hopes of licensing it for wider distribution.  The defendants’ unwillingness to license the video legitimately amounts to a statement on their part that the artists behind independently produced Internet videos are undeserving of compensation for their work.

In a time when corporations like Viacom are actively pursuing billion dollar judgements against video distribution sites such as YouTube, it is unreasonable for those same corporations to treat the Internet as a bottomless well from which it can endlessly draw content without permission, payment, or even acknowledgment of the original artists.  Brownmark Films is taking a stand against these corporations’ continued reliance on double-standards, a decision made all the more difficult by Brownmark Films’ respect for South Park and its brand of humor.


  • What What (In the Butt) has been watched over 33 million times to date on YouTube alone
  • The video is currently YouTube’s #17 “Top Rated Video Of All Time” and has been listed on YouTube’s “Most Discussed Videos Of All Time” and “Most Watched Music Videos Of All Time” charts for over a year
  • The video was recently licensed to Comedy Central’s hit show Tosh.0 for a Web Remix segment
  • The video has received over 130,000 viewer comments so far, and has been written about in hundreds of blogs and news articles
  • The video has screened in numerous film festivals and art galleries
  • The video won a Pill award for Best Animation at the 2010 Pill Awards show in New York
  • A feature film called What What (In the Butt): The Movie is currently in development
  • For more information about the video or Samwell visit

Contact: Bobby Ciraldo, Andrew Swant
Phone: 414-263-4180
E-Mail: legal @
Attorney of Record: Caz McChrystal
Phone: 715-346-4660

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"Don Draper vs. Samwell" Video Goes Viral

YouTube uploader musicvideosthatsuck just released this mash-up of Mad Men‘s Don Draper with What What (In the Butt)‘s Samwell and the video immediately went viral.

In the past 24 hours it’s been written about by BoingBoing, BuzzFeed, Tosh.0, BestWeekEver, DangerousMinds, urlesque, The Onion A.V. Club, and was listed as the #3 most buzzworthy video on the Internet this week by MTV.

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Samwell to appear on Comedy Central's Tosh.0!

Samwell's Butt and Daniel Tosh

Samwell will be appearing on the June 16th episode of Tosh.0, a hit Comedy Central series about viral videos. The segment will tell the story of how the “What What” video was created, followed by an acoustic version of the song by Samwell and a rock star!

Check out this excerpt from a June 2nd Comedy  Examiner interview:

Comedy Examiner: Who’s been the best and worst guests you’ve had on the show thus far?

Daniel Tosh: That’s a good question.  I’ll tell you who I loved.  The “What What In The Butt” guy. Couldn’t have been more of a delight … he really was nice and I had a good time hanging out with him.

Daniel Tosh recently posted a photo on twitter of himself giving a “thumbs up” to Samwell’s butt!  Beneath the photo he wrote, “What what?? yep yep!! he will be on this summer.”

Tune in Wednesday night!

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NEW iPhone App: Shaky Advice from Samwell

Special Entertainment is proud to announce the release of a new iPhone App called Shaky Advice from SAMWELL!

The App is similar to the Magic 8 Ball toy and features the one and only Samwell (of What What In the Butt) offering advice to your Yes or No questions. Shake your iPhone/iPad/iPod Touch to see and hear over 30 video answers from Samwell himself!

“If you’re a Samwell fan, this is the app for you.”
— Paul Hughes, CNET

“Silly and fun!”
— DJ Hostettler, Third Coast Digest

Click here to buy the App from iTunes for only 99 cents!

Or just search for “Samwell” at the App Store on your phone!

Life is full of questions and sometimes you need a little advice along the way.

Should you ask your crush out on a date?
Will you get that promotion at work?
Should you buy that house?
Is your team going to win?
Should you eat pizza for lunch?

You’re sure to get tons of laughs out of this App! Show your family and friends! You’ll be amazed by how much fun Shaky Advice can be!


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'What What' on Sweden's Got Talent

Hey, this is kind of awesome. DJ Missy Donkers brought it to our attention that the “What What (In the Butt)” song played during a recent episode of Sweden’s Got Talent. It’s pretty funny, and advanced.

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New Video! "Samwell Goes To Johnny Depp"

Samwell and Johnny Depp on the set of Public Enemies

Samwell and Johnny Depp on the set of Public Enemies

Interviewer Kuzy catches up with Samwell at the beautiful Oriental Landmark Lanes bowling alley in Milwaukee, Wisconsin.  Samwell talks about meeting Johnny Depp and Marion Cotillard on the set of their new film Public Enemies, talks about the South Park homage, and comments on all the rumors.

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Defamer writes about "What What: The Movie"

The Defamer over at has written a nice piece about our What What (In The Butt): THE MOVIE project:

“Hold on to your what-whats, because … What What (In the Butt): The Movie could soon fill the urban-comedy hole left in cineplexes between Madea adventures.  (Indeed, we think Tyler Perry’s What What (in the Butt) makes a far more logical casting scenario than the interviewer’s suggestion of Leo DiCaprio.)  Of course, lifelong “Butt” fan Johnny Depp—who, as Samwell tells it, loves the song so much co-star Marion Cotillard lured the artist to the set for a command performance—could probably spin the material into further career gold, with Tim Burton’s help turning the reluctant bottom into another classic fairytale outsider.  Like Edward Scissorhand, except with stuff going up his butt.”

Read the full article HERE.

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New Video! "A Truly Samwell Christmas"

Merry Christmas from Samwell and Brownmark Films!

“A Truly Samwell Christmas”

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