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Brownmark Films, the team behind the viral YouTube video What What (In the Butt), filed a copyright infringement lawsuit today against Viacom, Comedy Central, Paramount, MTV, and South Park Digital Studios. Brownmark Films claim that their music video was used in an episode of Comedy Central’s South Park without permission. The episode, entitled “Canada on Strike” contains a shot-for-shot recreation of significant portions of the What What (In the Butt) video. The episode satirizes the 2007-2008 Writers Guild strike and illegally appropriated Brownmark Films’ video in order to do so. While Brownmark Films was never contacted by Comedy Central for use of the video, it is believed that the song “What What (In the Butt)” was legally licensed through its respective copyright owner.